Why Should Your Business Advertise on Pinterest?
As an e-commerce business, you want to be sure that you are taking advantage of all available platforms with a purchase driven audience. One great platform you may not think about often is Pinterest. This visually-based social media platform is ideal for businesses that are selling products, as it allows them to capture the attention of potential customers with engaging visuals. Additionally, it is a great platform for driving traffic to your website or online store. With a large user base and many benefits, Pinterest can be an invaluable tool for e-commerce businesses. Let’s take a closer look at why advertising on Pinterest should be a part of your digital advertising strategy if you’re an e-commerce business targeting consumers directly.
Absolute Reach with Large Affluent User Base
The most obvious reason why you should consider advertising on Pinterest is its large user base. With 445 million monthly active users (75% of which are women) there is no shortage of potential customers who could benefit from seeing your ads on this platform. The below features Pinterest age and gender as of January 2022.
Furthermore, since most users are using the platform for shopping inspiration and researching products they may buy in the future, they are already primed to respond positively to ads they see there. Pinterest also features an affluent audience, with 40% of its users generating at least $75K annually, making it an excellent place for e-commerce businesses looking for new customers for even high priced items.
Capture Attention with Visuals
The second benefit of advertising on Pinterest is that it allows you to capture the attention of potential customers with visually appealing visuals. By creating promoted pins that stand out and grab attention, you can get people interested in your products and services. The beauty of Pinterest advertising is how native it looks. It’s hard to decipher an organic Pinterest pin from a promoted, or paid, Pinterest in. By looking 100% native, you’re able to show up on your ideal target audience’s feed, without worrying about bias towards ads.
Drive Traffic to Your Website or Online Store
In addition to capturing attention with visuals, advertising on Pinterest can also help drive traffic to your website or online store. By creating pins that link directly to your website or online store, you can increase the chances of getting clicks and conversions from potential customers who see these pins in their feed or search results. Pinterest, unlike Facebook, Instagram, and TikTok, values evergreen content. The platform is full of people who like to find good content and save it for later. Since pins last longer than posts on those other platforms such as Twitter or Facebook, they have a greater chance of being seen by more people over time.
Advertising on Pinterest can be an invaluable tool for e-commerce businesses looking to reach new audiences and drive sales growth! With its visually based design and large user base, it provides the perfect opportunity for businesses selling products online to create engaging visuals that will capture potential buyers’ attention and direct them towards their website or online store. So if you haven’t already given it a try – now might be the perfect time to reach out to see how Pinterest can be integrated into your paid advertising strategy. Reach out today to learn how!
