The 10 Types of Google Ads You Should Know
Whenever a business owner thinks about ways to advertise online, Google Ads is mentioned. However, many business owners often get confused between the platform and ad type. Google Ads is the name of the advertising platform, not the name of the type of ads available within the advertising platform. You may be surprised to know that there are in fact 10 different types of ads with the Google Ad Platform.
Thankfully, Google has created so much variety in their ad formats, that all types of businesses, no matter your audience or goals, can be served. These are all 10 types of ads in the Google Ads platform.
- Search Ads
These ads appear in Google search results and are triggered by keywords related to the user’s search query.
- Display Ads
These ads appear on websites that are part of the Google Display Network and are targeted to users based on their interests, demographics, and previous online behavior.
- Video Ads
These ads appear on YouTube and other video sites and can be targeted to users based on their interests and demographics.
- Shopping Ads
These ads feature products and their prices and appear in Google search results and on Google Shopping.
- App Ads
These ads promote mobile apps and appear in the Google Play Store and other app stores. This is not available on desktop devices.
- Local Ads
These ads promote local businesses and appear in Google Maps and Google search results when users search for local businesses.
- Remarketing Ads
These ads are targeted to users who have previously visited your website or used your mobile app. They’re available in nearly every ad format, including display, search, shopping, and app.
- Dynamic Search Ads
These search ads use machine learning by crawling your website to identify the best Headline to use for your Google Search Ad
- Responsive Display Ads
These display ads automatically adjust their size, appearance, and format to fit the available ad space and the preferences of the viewer.
- Gmail Ads
These ads appear in Gmail as sponsored promotions and are targeted to users based on their interests and demographics.
Next time you’re trying to decide whether or not you should advertise with Google consider all of the types Google Ads has available. You may find ads that can suit your advertising needs! If you want to have a deeper conversation about which ads can work best for your business and audience, feel free to reach out to schedule a time to chat!
