FAQs

Currently, there are 31.7 million small businesses in the United States. Consumers see on average 6,000-10,000 ads every day. With such a strong saturation of businesses and advertisements, business owners can’t wait for their target audience to come to them. 

What exactly will you do to help my business?
My digital marketing services can be broken down into 3 buckets: strategic guidance, campaign execution & monitoring, and data tracking. I can help you come up with a strategy to meet your business goals (strategic guidance), execute a short term or long term campaign (campaign execution & monitoring), and/or set up tracking for the marketing metrics most important to you.
Digital marketing is easy to understand but hard to execute. Improperly executed digital marketing efforts lead to wasted spend, missed opportunities, and, potentially, a wrong opinion about advertising. Barring external factors, digital advertising is only as good as the resources given to it and its execution strategy.
There is no one size fits all answer of how much to invest. You should invest as much as you are able to, so your business continues to grow. The more you invest wisely, the stronger the data points will be to position your business in the future. Similarly, the less you spend, it is common that your data points will not be as helpful. As a rule of thumb, I recommend a minimum $1K-$3K advertising spend per month per platform, if you are executing a small-scale launch.
Paid advertising is a bit more complicated than it seems, therefore you shouldn’t expect to see the true impact of your campaigns for 3-4 months. With proper monitoring and regular updates, you’ll be able to identify areas of your campaign and be able to scale and automate changes. Generally, the first 7-10 days of any campaign is the learning phase, where the campaign is sending impressions to the target audience without refinement.
Absolutely! Campaign monitoring is the process of actively monitoring the campaigns running on the various advertising platforms. Without campaign monitoring, you will have no idea how your campaigns are performing. It’s important to keep track of your campaign’s performance so you can learn how your various advertising elements are performing.
Reporting is also extremely important. It’s not enough to be aware that your campaigns are performing in a general way. You need to know the specifics to keep your business growing and connect points into trends that can influence future business decisions. Reporting dashboards are great because they allow busy business owners to open a report and see the business performance instantaneously.
I also work with startups. Though my history includes larger, more established businesses, I currently work primarily with start ups, small businesses, and medium size businesses.
I also work with startups. Though my history includes larger, more established businesses, I currently work primarily with start ups, small businesses, and medium size businesses.