Afterwards, I spent several years in account management learning how to guide enterprise clients and their multi-million-dollar marketing budgets to meet or exceed quarterly goals. While in this space, I worked with Fortune 100 and Fortune 500 companies and found great success. This stage of my career showed me how marketing goals are chosen based on business goals. Ultimately, digital marketing is used to accomplish business goals.

At this point, I’ve accepted my passion for digital marketing. However, I wanted to expand my knowledge beyond my current experiences to see if there is something specifically that piqued my interest within the digital marketing world. While pursuing my MBA, I realized consulting was my true passion. All of my previous experience included some form of consulting, whether it’s through data driven recommendations, budget management guidance, or quarterly account planning.

While most marketers pursue an MBA to become a CMO or pivot to a new career, I used my MBA to learn how to be the best digital consultant I could be. Through excessive research I started to truly understand the potholes many businesses fall into, and how specific digital marketing adjustments can truly make a difference. I took a special interest in small and medium size businesses since they have more flexibility for change than larger corporations and there’s an inherit excitement to work with companies that will become the next Google, Microsoft, Uber, and Apple! Ever since, I decided to focus on helping startups, small businesses, and medium size businesses.

My career has been nothing short of amazing. I’m proud to have worked with businesses like Wal-Mart, Dell Technologies, Gatorade, Ralph Lauren, and more, but I’m proud to have worked with small businesses that will change the world in the next 10 years. As a Google Ads Certified, PPC Expert and MBA graduate, I am proud to say I have learned and continue to learn how to accurately delivery and execute digital marketing strategies to drive results for my clients.

Currently, there are 31.7 million small businesses in the United States. Consumers see on average 6,000-10,000 ads every day. With such a strong saturation of businesses and advertisements, as a business owner, you cannot wait for your target audience to come to you. You must find them first! Also, simply investing in paid advertising, aka “check box marketing”, will not help you reach your business goals. Good, strategic, marketing helps businesses cut through the “advertising noise” and reach their intended target audience. This is done through a scientific, experiment-based approach to digital advertising. Reach out today to learn how to enhance your digital marketing efforts.