Boosting or advertising a social media post is a powerful way to increase your reach and engagement with your target audience. Whether you’re looking to promote a product or service, build brand awareness, or drive traffic to your website, boosting can help you achieve your marketing goals. But first, let’s understand what people mean when they use the term “boosting”.

What is Boosting?

Boosting, also known as paid advertising, is the process of paying to promote a social media post to a wider audience. Boosting a post allows you to reach a larger audience beyond your followers and increase the visibility of your content. It involves setting a budget and targeting specific audiences based on demographics, interests, behaviors, and other factors. Boosting is a more user friendly way of paid social advertising on Facebook and Instagram.

What Are The Benefits of Boosting Social Media Posts?

1. Increase Reach and Engagement: Boosting a post can help you increase the reach and engagement of your content. By targeting specific audiences, you can reach people who are more likely to be interested in your product or service, and drive more likes, comments, and shares on your post.

2. Drive More Website Traffic: Boosting a post can also help you drive traffic to your website. By including a link to your website in your post, you can encourage people to click through to your site and learn more about your business.

3. Promote a Product or Service to Interested Audiences: Boosting a post can be a cost-effective way to promote a product or service. By targeting people who are interested in your industry or product category, you can increase the visibility of your offerings and drive more sales.

When and Why Should I Boost Social Media Posts?

1. Promoting a Sale or Promotion: If you’re running a sale or promotion, boosting a post can help you reach more people and increase sales. For example, a clothing store could boost a post about their end-of-season sale to reach a wider audience and drive more sales during the sale period.
2. Building Brand Awareness: Boosting a post can help you build brand awareness by reaching people who may not be familiar with your business. For instance, a new restaurant in town could boost a post about their menu to reach a larger audience and introduce their brand to new potential customers.
3. Driving Event Attendance: If you’re hosting an event, boosting a post can help you reach more people and drive attendance. For example, a music festival could boost a post about their lineup and ticket sales to attract more attendees and make the event a success.
4. Launching a New Product or Service: Boosting a post can be a cost-effective way to promote a new product or service. For example, a software company could boost a post about their new product launch to reach more people and generate more interest and sales.
5. Highlighting User-Generated Content: Boosting a post featuring user-generated content can be an effective way to build brand loyalty and encourage user engagement. For instance, a beauty brand could boost a post featuring customer photos and reviews of their products to encourage more people to try their products and share their own experiences.

Recommended Budget for Boosting a Post

The recommended budget for boosting a post varies depending on your goals, audience, and platform. Given minimal budget constraints, we recommend starting with a budget of $50-$100 per day. This will give you enough budget to reach a reasonable number of people and test your targeting and messaging. As you become more comfortable with boosting, you can increase your budget and experiment with different targeting options to optimize your results.

In conclusion, boosting a social media post can be an effective way to increase your reach, engagement, and website traffic. Social media platforms are only making organic reach smaller and smaller. The only way to properly market your business on social media is through paid advertising. By targeting specific audiences and setting a budget, you can promote your content and achieve your marketing goals. Reach out here to learn more about a boosting strategy that can work well for your business.