As a business owner, you should know digital advertising is one of the best ways to connect with your target market. And if you’re in the SaaS or B2B industry, you are likely aware of the power of LinkedIn in the lead generation space. According to HubSpot, over 80% of B2B leads come from LinkedIn and this figure continues to grow every year. There’s plenty of additional reasons to invest in LinkedIn advertising but these are the top 3 reasons you should consider the most.

1. Audience Targeting

All B2B or SaaS businesses understands the industry they can serve and the persona of their target buyer. With skill targeting, you can target your exact audience based on their job skills, seniority, job title, job function, and more. This eliminates wasted spend on users who are not your audience. In certain cases, you only want to engage with C-Suite execs who’ve spent 15+ years in their industry. With LinkedIn advertising you can do that. Unlike other advertising platforms, LinkedIn offers the best job targeting.

2. Native Paid Ads

LinkedIn offers nearly native advertising which removes the likelihood of viewers noticing they’re looking at an ad. A LinkedIn ad includes a small mention of “promoted” at the top left hand corner of the post. See below. Many people are not trained to notice this on first or second glance.

This type of ad environment allows you to blend perfectly into organic content as well as create ads that look natural within newsfeeds and other areas where potential leads are engaging with content on LinkedIn.

3. Various Ad Placements

LinkedIn also has plenty of options when it comes to ad placements. Some examples include on-app lead forms, sponsored content, and sponsored messaging which all help drive awareness, leads and engagement throughout your sales process. From collecting lead information directly from ads to retargeting users who have already interacted with your brand in some way, there is no shortage of opportunities for businesses wanting to get serious about their digital marketing strategies with LinkedIn advertising.

With 810 million members worldwide (185 million in the United States alone) and a plethora of powerful features designed specifically for helping businesses grow, there’s no denying that LinkedIn is a platform that can drive business decisions and decisions made by those within organizations – making it an invaluable tool for businesses looking to expand their reach online and take advantage of today’s digital landscape.

Reach out today to learn how to integrate LinkedIn advertising into your paid advertising and digital marketing strategy!