The Pros and Cons of Using TikTok Ads for Your Business
TikTok has become one of the hottest social media platforms in the past two years, and it’s no surprise that many businesses are now turning to the platform for their advertising needs. TikTok has over 1 billion active users worldwide, 138 million of which are in the US, that spends 95 minutes per day on the platform. Comscore data shows TikTok is no longer just a platform for teenagers, with 68% of users over the age of 20 and 37% of users over the age of 30. The overall Tiktok audience is aging up and continues to do so.
1. Brand Awareness
Brand awareness is a vital part of a company’s success. People need to know you exist and what you offer, if you want to make sales. With minimal or no brand awareness, there may be a small amount of people aware of you. If this is the case, it is obviously time to increase your marketing efforts to create awareness of your product, with a longer “educational” period needed to create trust in your product or app. The educational period could be the reason why your campaign did not see the type of results you’ve hoped.
2.Competitor Offers
During Q4, for example, e-commerce businesses are competing against other businesses who are willing to lose margin to drive an increase in conversions. Consumers are more price conscious than ever and are interested in the best deal to meet their needs. If your competitors are offering a similar product at a more competitive rate (or deeper discounted rate) your campaign will have a harder time converting due to the more attractive offers available. E-commerce advertisers are learning that their consumers are becoming more savvy, less brand loyal, and more patient. This means you as an advertiser must be aware of how your offering compares to your competition.
3.Economic Factors
Economic strengths and weaknesses directly impact the effectiveness of ads. In times where the economy is doing well, people have additional funds available for spending. Alternatively, when the economy is not doing as well, funds for spending tends to decrease, thus weakening the effectiveness of your campaigns. It’s important to understand the impact of a recession or inflation on your target audience.
4.Timing
Developing and executing a successful digital marketing is just not about focusing on engagement stats and arbitrary metrics. It requires creativity, strategy and paying attention to these 7 factors. A successful digital campaign turns business objectives into audience action that delivers real results. If you have any questions, please contact us here.
Despite having a strong user base, what are the pros and cons of using TikTok ads? In this blog post, we’ll take a look at both sides of the argument so you can decide if TikTok ads are right for your business.
Pros
One of the biggest pros of using TikTok ads is that they can be very creative and engaging. Since TikTok is a video-based platform, you have access to a wide range of tools that let you create unique, eye-catching content. The beauty of TikTok ads is it looks very native, meaning users will have a hard time differentiating paid content from a nonpaid content. With TikTok ads, you also have the benefit of reaching a large audience. As one of the most popular social media platforms right now, you’re guaranteed to be seen by active users who are likely to engage with your content.
Cons
The biggest con when it comes to using TikTok ads is the high recommended spend. According to TikTok best practice guidelines, advertisers should be prepared to spend at least $50/day per campaign to receive adequate data for future optimization. This could be a large investment depending on your advertising budget. Furthermore, the platform is still relatively young, so case studies are not as available as other, more mature, platforms. It’s worth noting that there have been reports from some marketers about low conversion rates even after spending significant amounts on campaigns on the platform.
At the end of the day, whether or not TikTok ads are right for your business will depend on your goals and budget. If you’re looking for quick results or want to reach a large audience without spending too much money, then using other platforms might be more suitable for you. However, if you have enough resources and want to create unique content that will stand out from others on this popular platform, then investing in creating an effective TikTok ad could pay off in huge dividends over time. Ultimately only you can decide if it’s worth investing in this particular ad platform — but at least now you’re informed! If you’ve decided to invest in TikTok advertising, contact me today to learn how to best position your TikTok campaigns to maximize your performance!
