7 Advertising Platforms You Should Consider in 2023
For years, Google Ads and Facebook Ads have been the go-to ad platforms for many business owners and marketing professionals alike. But did you know there are many more alternatives that could help get your business noticed?
It’s true your target audience uses Google. It’s also true that your target audience likely has a Facebook account. However, other ad platforms may do a better job of finding your target audience and reaching your business goals, depending on your needs. From Amazon to Spotify, each platform has its own benefits. Let’s explore my top 7 advertising platforms that you should consider in 2023.
1. Amazon
Amazon Advertising (AA) is the advertising platform for Amazon, the world’s largest e-commerce platform. It allows businesses to advertise their products on Amazon, reaching millions of potential customers who are already looking to make a purchase. AA is currently the third largest advertising platform, by ad spend, only second to Google and Facebook. This is a great ad platform for businesses selling D2C products.
Benefits of Amazon Advertising:
- Reach a large audience: Amazon has a huge user base, making it an ideal platform for businesses looking to reach a large audience.
- Target users at different stages of the purchase journey: Amazon Advertising allows businesses to target users based on their search history and shopping behavior. This makes it a great platform for reaching users who are in the research and consideration phase of their purchase journey.
2. Bing
Bing Ads is the advertising platform for Microsoft’s Bing search engine. It allows businesses to reach users who are searching on Bing and Yahoo. Bing has less market share than Google, but it still features nearly 900 million searches per day. Users of Bing Ads benefit from a nearly 60% cheaper CPC than similar Google Ads. This is great for businesses that want to diversify their search advertising or test a less costly advertising platform.
Benefits of Bing Advertising:
- Reach a large audience: Bing is the second largest search engine, making it a great platform for businesses looking to reach a large audience.
- Bing has very easy import features that allows you to copy your Google Ads campaigns directly to Bing Ads. This removes a huge barrier to entry for businesses interested in trying.
3. LinkedIn
LinkedIn is a professional networking platform that is popular with businesses and job seekers. It allows businesses to advertise to a specific audience based on job titles, industries, and company sizes. It’s the ideal platform for B2B businesses interested in interacting with specific audiences. LinkedIn is often seen as the best B2B ad platform to generate leads.
Benefits of LinkedIn Advertising:
- Reach a professional audience: LinkedIn is a professional platform, so advertisers can be confident that their ads are reaching a highly qualified audience.
- Target specific industries: LinkedIn allows businesses to target their ads to specific industries, job titles, job functions, search behavior, etc.
4. Pinterest
Pinterest is a visual search engine that is popular with users looking for inspiration and ideas. Advertisers can use the platform to reach users who are in the planning and research phase of their purchase journey. Unlike other social media platforms, Pinterest users specifically use the platform to find inspiration for future actions, in most cases purchases. Pinterest is a great platform for ecommerce businesses to transition their users from brand awareness to consideration, and even to purchase. Best of all, Pinterest favors evergreen content so no need to swap out content every other day.
Benefits of Pinterest Advertising:
- Reach a large and engaged audience: Pinterest has 91 million users in the US and 363 million worldwide, making it an ideal platform for businesses looking to reach a large and engaged audience.
- Improve conversions: Pinterest is a visual platform that is particularly popular with users who are in the planning and research phase of their purchase journey. This makes it a great platform for improving conversions and driving sales.
5. Reddit
Reddit is a forum-style platform with a large and active user base. Advertisers can use Reddit to reach users based on their interests and engage with communities that you may not have an easy time identifying elsewhere. More businesses are advertising on Reddit, shown by a 150% increase in ad revenue from 2020 to 2021.
Benefits of Reddit Advertising:
- Reach a large and engaged audience: Reddit has a large and active user base, with over 52 million active users, 430 million monthly users, and over 1 billion registered users.
- Increase brand trust: Survey shows 86% of internet users trust product reviews and opinions on Reddit
6. TikTok
TikTok is one of the most viral social media platforms created. It has become especially popular with younger users and has a huge user base that continues to grow, making it an attractive platform for businesses to advertise on. TikTok is on the minds of all businesses since it’s taken pop culture by storm. Businesses targeting users 18-35 should highly consider advertising on TikTok.
Benefits of TikTok Advertising:
- Reach a younger audience: TikTok has a large and active base of over 750 million users, particularly among younger users. This makes it a great platform for businesses looking to reach a large younger audience.
- Engage with users: TikTok is all about creativity and engagement. Advertisers can create fun and engaging ads that stand out and capture users’ attention without drawing attention that it’s an advertisement.
7. Spotify
Spotify is the largest music streaming platform. Advertisers can use Spotify Ads to reach users through audio ads that are played between songs and podcasts. Unlike the rest of the advertising platforms on this list, Spotify Ads are audio based. Within the growing interest in podcasts, Spotify is a great place to interact with your audience to create brand awareness of your product or service.
Benefits of Spotify Advertising:
- Reach a large and engaged audience: Spotify has a large user base that grew 19% last year to 433 million users
- Target specific interests: Spotify allows businesses to target their ads based on specific interests, including podcasts, music, fan base, and more
These are just a few of the many different advertising platforms available today. Each platform offers its own unique benefits and features that make it an attractive choice for businesses looking to advertise their products or services online.
No matter what platform you choose to advertise on, be sure to do your research so you can maximize the effectiveness of your campaigns! With the right strategy in place, any of these platforms could be an effective way to reach potential customers! Reach out today to learn which of these 7 platforms should be added to your digital marketing mix.
